Sounds Bowie-esque, but the sound is radio and the vision is magazine.
An old marketing colleague always reminds me (time and time again) that it’s the perfect union, get a short, catchy message out there and then follow up with the visuals and the full message details within a decent circulation magazine. It makes sense, you can’t really get much of a message over on the radio, it’s short-burst stuff, and you can’t expect someone driving home to take notes. Just be careful that the station you choose has a decent audience, something that in all honesty, it’s impossible to estimate. (see here)
Incidentally, the ‘old marketing colleague’ I refer to above has been responsible for launching numerous radio stations in London and in the West Country, so his credentials are sound!