Reading the news the other week (initially reported by the Times), the story was that Waitrose, Mercedes Benz, Jaguar and various large charities had unknowingly appeared on ‘Hate’ sites and Youtube videos* courtesy of Google’s banner placement service. Of course, these type of internet advertising schemes rely on the good faith of clients who expect their banners to be shown in ‘appropriate’ places.
Ever wondered if your marketing agency are getting the better deal from your advertising? Are they very keen for you to spend your cash with a particular company? As a professional company with an ear to the ground, many times we've been aware of bad practice. It's often the case that where there's money to be made, incentives can change hands as quickly as a hot knife cuts through butter... Read more to see if there's anything which matches your current marketing situation.
It sometimes feels we're being permanently stalked whilst on the internet, advertising such as Google's Adwords can be intrusive, annoying and a waste of money for advertisers generally, although it can be highly targeted. Click to read more.
Before you make any major changes, and particularly before considering a move from paper to social media marketing, you need to very carefully assess what you wish to achieve with your marketing campaign over the long term.
You get told so much by sales people, but what is actually true? Read on to see what you MUST ask the publisher to reveal the truth...
Do you really want your marketing spend to last a couple of days? Click read more to find out the issues surround Newspaper advertising...
It's understandable, you want to spend your valuable time dealing with new leads and customers, so you ask your assistant to sort out the advertising. But have you really taken the right path? Read more here:
We always wonder when a client says paper advertising doesn't work for them It's worth going back to basics, working out where you've advertised, with what size and type of advert, and for how long. There are so many variables that are important to gaining success with paper marketing, but if you DO get it right, paper marketing can be one of the most productive forms of marketing available.