Ever wondered if your marketing agency are getting the better deal from your advertising? Are they very keen for you to spend your cash with a particular company? As a professional company with an ear to the ground, many times we've been aware of bad practice. It's often the case that where there's money to be made, incentives can change hands as quickly as a hot knife cuts through butter... Read more to see if there's anything which matches your current marketing situation.
Before you make any major changes, and particularly before considering a move from paper to social media marketing, you need to very carefully assess what you wish to achieve with your marketing campaign over the long term.
You get told so much by sales people, but what is actually true? Read on to see what you MUST ask the publisher to reveal the truth...
It's understandable, you want to spend your valuable time dealing with new leads and customers, so you ask your assistant to sort out the advertising. But have you really taken the right path? Read more here:
A great new website to help SMEs with their advertising strategy Welcome to Advertising Inspector (AI), a totally new website resource for businesses and marketing agencies, which directly addresses the single biggest worry that businesses have when paper advertising - that of false claims of exposure by publishers for their magazine products. The website also has an immensely valuable marketing resource which is based on the Advertising Inspector team's vast experience in SME marketing.
Sounds odd, but sometimes your advertising may not be failing – instead, it could be that your company’s products or services are not exactly what the public want or need.