Is digital the reason radio is dying?

The cause isn't as straightforward as you might think It's easy to see how new generations brought up on mp3, cloud music libraries, youtube, spotify,…
An effective union of sound and vision

An effective union of sound and vision

Sounds Bowie-esque, but the sound is radio and the vision is magazine. An old marketing colleague always reminds me (time and time again) that it's the perfect union, get a short, catchy message out there and then follow up with the visuals and the full message details within a decent circulation magazine. It makes sense, you can't really get much of a message over on the radio, it's short-burst stuff, and you can't expect someone driving home to take notes. Just be careful that the station you choose has a decent audience, something that in all honesty, it's impossible to estimate. (see here)