Does Social Media have a growing number of haters?

If you’re a Social Media lover, you may not wish to read the following:

Many busy people I speak to may have joined the social media platforms to see what all the fuss is about, and have subsequently decided against it, so when the social media emails come into their computer, they’re ignored or deleted. Many people I know absolutely hate social media which is understandable when you look at the volume of inane comments and sales related plugs from businesses that are now reaching followers (read about social media abuse here).

John Humphrys, the famous presenter of BBC2s Mastermind was quoted in a recent Radio Times interview as saying:

“I do not do Facebook or Twitter. I am anti the sort of idiocies that Twitter frequently produces and baffled by people who feel they’ve got to be telling everybody what they’re doing all the time.

If I want to hear what ordinary people think then I will talk to them in a pub.
Twitter is utterly pointless.”

Don’t think that John’s a technophobe, on the contrary, he also said:

“I prefer to read on the iPad now”

Of course, you have to be aware that the social media engines are highly developed to keep you engaged – after all, it’s in their interests to never leave you alone.  Don’t forget what happened to Friends Reunited – once a major success story, the business was bought by ITV for a total price of £175 million.  The website finally closed in January 2016.

Over the last few years, there’s been an proliferation of PR companies pushing out social media services to their clients.  If you’re a business owner, don’t let these PR companies fool you that social media’s the way forward, convincing you to drop paper-based marketing, they have a vested interest in pushing social media services.  The use of social media as a marketing channel for your business very much depends on the type of company you own/run (see social media compatibility here ). There is also a direct cost to using social media as a marketing device your business (see here).

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  1. Pingback: Is your business compatible with Social Media marketing? | Advertising Inspector
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