Front Jacket Image

Please note, where the warning triangle is shown, it denotes unsubstantiated figures.
Scoring and overall analysis
Final Score
(based on our 5 stage analysis - see scoring - our
32/100 74/100
Advertising Inspector's comment Long established county magazine. Major concerns over circulation with last audit being over 8 years ago. Works out very expensive advertising compared to competitor. As a paid-for magazine, the level of genuine reader interest content is relatively low (see bar chart lower down). An excellent combination of interesting reader focussed content, large circulation (with 900 outlets across Devon) and low pricing means Devonshire magazine receives the Advertising Inspector Gold Award, providing a great package for advertising businesses.
Advertising costs
(quarter page for a year,
based on their rate card)
£3,705 £924
Equivalent cost per month £308.75 £77
Cost per Advert Appearance
per Page (CAAP)
This is the best indicator to
real price of exposure, see here

Areas for concern CAAP shown above could actually be much higher because circulation based on 2008 audit figure produced 9 years ago! Not audited since regional magazines combined in 2014
Magazine Circulation
Number of magazines in
(quantity sold in outlets)

Last audit date 2008 2014
Number of outlets
Information not available
Area of cover Devon Devon
Published every: Month Two Months
Cover price £3.99 Free
Recycling returns Unstated None
Page content breakdown
Calculations expressed as a percentage of total magazine content, making 100%.
Content is split into five classes (below):



Static content

Commercial reader content

Genuine reader content

Green is the best, red is worst
see shelf-life promoters

Devon Life

Content quality assessment
Note - AI accept that each magazine’s content may vary per issue of publication, but we can only perform an analysis on a single magazine which we pick indiscriminately. Heavily templated content throughout so visually predictable. Good quality photo reproduction. A predominance of content focusing on the promotion of businesses and celebrities. Much free flow layout adding interest. High level of unique content, particularly photographic features. Good photo reproduction. Extensive event listings providing excellent reader reference and lifespan.
Paper & print quality
Comment Cover paper and print quality generally good. Interior pages thin compared to the competition. Print quality and vibrancy acceptable. Good quality cover and interior pages. Good print quality and vibrancy
Digital Versions
Online version?
Instantly available online,
free to read?
Conclusion of findings
This comment is predominantly based on detailed and factual analysis of data with a minimal subjective element in order to give a totally unbiased and fair review. The process for AI’s magazine review is a totally open one. Publishers of magazines reviewed are invited to provide corrections if they consider them relevant. Note however that we will not amend information contained within the comparison section of this website unless we’re supplied with information that can be verified with solid evidence. This is particularly relevant to print quantities and circulation as well as the publication outlet networks. Note - status for audits over 5 years out of date change from 'lack of recent audit' to 'lack of audit evidence' The lack of a circulation audit since 2008 should be a major cause for concern for advertisers because there’s currently no way of knowing how many Devon Life magazines are sold. The bar chart (above) also shows that genuine content levels necessary to keep the reader engaged are low, which is particularly worrying as this magazine has a near £4 purchase price. Content was found to be comparatively lacklustre, with high levels of advertising and advertorial across the 300 pages we inspected, which would make it hard to get an advert noticed. This may be one of those long established paid-for magazines suffering from the plummeting drops in copies sold due to the general decline in paid-for magazines. The circulation was last audited in 2014 at 20,000 magazines per issue, but there's been none since both of the regional versions were combined. We were initially quite skeptical about their claimed 900 outlet network, but after carrying out checking, we can confirm this is correct. Devonshire magazine includes much countryside, wildlife and local history and the levels of promotional content is fairly low, meaning there's much for the reader. The inclusion of comprehensive What’s On and Art Exhibitions sections spanning the 2 month life of the magazine should substantially aid shelf life. Our reviewer commented they found content interesting with particularly rich countryside photography. Score lacking updated circulation audit (last one in 2014).
Issue reviewed May 2016 February/March 2016
Company Archant Ltd East Devon Coast and Country Ltd
Initial Comparison Table Submission Date (ICTSD) (info) 13th May 2016 13th May 2016
Emailed to Editor:
Commercial Director:
Production Manager:
Final Response Date (FDR)(info) 27th May 2016 27th May 2016
Response from publisher? No response other than an unsubscribe request from the Editor. Confirmed all information above mentioned a new audit is planned.
Annual review May 2017 May 2017