Have you heard of this form of social media?

If you’re a B2B company, this should be the most productive tool in your business’s armoury

Have you guessed what it is yet? – it’s the telephone!  Don’t overlook this amazing tool, of course you also need to have the right person operating it, someone who likes to talk to humans, is interested in how their business is getting on, perhaps what they’re doing in their home life and hobbies also. People just like to talk, it’s so much more interesting that filling in a spreadsheet or deliberating over the next inane social media message. Talking also helps to separate your business out from the competition and foster long term rapport and trust.

Make sure you use it and encourage your staff to build up phone relationships with clients, it will pay dividends over the long term.

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