Is facebook useful for event promotion?

It really depends on how you’re going to use it.

If you’re planning to use Facebook’s built in Event App for a ‘Come and see our new range of paper clips event‘, then I’m afraid the short answer is a definite ‘no’. This application is best used for promoting events such as semi-private ones, or even for fundraising.

However, scheduling posts on Facebook is a good method to employ if you wish to broadcast offers to the public (even right up until the dying minutes) such as upcoming new stock, or even for informing  followers that you’re have a Santa’s Grotto available on site for the kids.  This function allows you to stage your broadcasting across a range of dates at a single sitting, freeing you up for other tasks.

 

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