Your social media page can help your company ensure high levels of customer satisfaction.
If you’re using social media to promote your business, then you’ve got it wrong – social media is about opening a running dialogue between your business and customers – resolving issues, keeping them informed of important changes, events, etc. Of course, to achieve all this, one of the burdens you must shoulder is the effective monitoring and response to your social media channel. If people have complaints and they’re not speedily resolved, then you’re failing your business, the record of which will be visible on your social media page. In many ways your social media channel can serve as your public customer services interface, and it will be an asset to your marketing if you perform well – if you can’t meet the challenge, then it’s best not to bother!